Co-Founder
Yenifer
Rojas
Brand, Creative & Marketing
"The robot gets people to stop. The brand is what makes them remember us after they walk away."
"The robot gets people to stop. The brand is what makes them remember us after they walk away."
Yenifer leads the creative side of Days Café — the branding, design direction, marketing efforts, and the visual details that shape how people experience the brand before they even take their first sip.
From the beginning, she understood that Days couldn't feel like a cold tech concept. The robot was exciting, but the brand around it had to feel warm, modern, and memorable. Her focus has been making sure every part of Days Café — the colors, visuals, menu presentation, social content, packaging, and customer-facing details — feels intentional.
For Yenifer, the goal is to make technology feel approachable. A robotic barista may be the first thing people notice, but the full experience has to feel inviting, beautiful, and easy to connect with. That's where her creative direction comes in.
"People may come over because they see the robot, but the way the brand feels is what makes the moment complete."
At Days, Yenifer works across branding, design, creative concepts, social media, campaign ideas, and the overall look and feel of the customer experience. She helps turn the idea of robotic coffee into something people want to photograph, share, and be part of.
Her role is about more than making things look good. It's about building a brand people recognize, remember, and trust — one that feels just as thoughtful as the coffee itself.
